2K Sports is facing criticism from all sides over the aggressive implementation of Virtual Currency within NBA 2K18. VC is nothing new to the popular basketball franchise however, so why has this become such a story now that mainstream gaming media, Youtube personalities, and consumers are all making their voices heard on the matter? We discuss the circumstances specific to the NBA 2K series that has allowed the situation to blow up, and the necessary pursuit of digital revenue for publishers, in this episode of the Press Row Podcast.
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