The economics behind sports video games are fascinating. Some titles, such as Electronic Arts’ FIFA series, are crucial drivers of revenue. Others, such as NBA 2K, are small profit makers in a much larger – and wildly rich – corporate balance sheet. What are the implications of these when it comes to designing the games each year? What freedoms and limitations do those create? Rich and Bryan hypothesize about the business of two major sports games in today’s environment.

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